Did you know that 11-11 is Singles' Day?
It started about 20 years ago as a reason for unmarried college students to party. Alibaba re-invented it in 2009 as a discount shopping event for young adults, calling the promotion Double 11. The name is a play on the date (11/11) and the idea that 11 represents a single person’s two legs.
This festival has gradually become one of the largest online shopping day in the world.
It’s been so huge that the term "双十一" (meaning "Double 11") was trademarked in China by Alibaba Group on December 28, 2012, under registration number 10136470 and 10136420. In Oct 2014, Alibaba threatened legal action against media outlets that accept advertising from competitors that use this term.
By cubeRpedia³ Team